SEPTA Graphics Update

For my BFA thesis, I created a graphics update proposal for SEPTA, including an updated transit system map, identity, mobile app, and more. The direction was influenced by Philadelphia’s growing technology sector, and its no-nonsense attitude. The mark and system are utilitarian, prioritizing the communication of information.

Scope: Identity, App Planning & Design, Map Design, Print Design
Direction: Jason Kernevich

Download the full SEPTA Graphics Standard Update Manual

Septa Modified Logomark
Redesigned SEPTA Logo placed on Train
SEPTA Posters
SEPTA Posters
SEPTA Tickets Transfer